$56.98 - $43.99
(as of Jul 17,2023 16:12:18 UTC – Details)
Delicious Japanese matcha from different tea growing-regions of Japan
Your trusted source of authentic Japanese matcha
The Naoki Matcha difference
We focus on flavor first. Thanks to the amino acids present in high quality matcha, matcha can have a wide range of flavors ranging from bittersweet to nutty and savoury. We offer several matcha blends from different tea regions of Japan so you can experience this diversity of flavors, and we serve beginner matcha fans and advanced tea enthusiasts alike. We want to ensure that you enjoy consuming our matcha, so please take the time to peruse the content on our Amazon store and product pages if you need help or guidance in choosing one of our matcha blends.
Since our humble beginnings, we have built a respectable network of contacts comprising tea estates, factories and tea masters all over Japan. This lets us offer all kinds of matcha tailored to your various tastes and preferences.
Trusted partners, real relationships
It’s becoming much easier to find a tea supplier in Japan these days, but that does not mean you necessarily get good value. The problem today is separating the good from the mediocre, and we leave no stone unturned in finding reliable partners to help us grow the market for authentic, good quality Japanese matcha.
Always 100% safe for consumption
We take food safety extremely seriously. This means strict vetting of farms and manufacturers we work with and ensuring that they comply with all Japanese agricultural regulations. It also means regular third party lab testing for reassurance. All tests for radiation and heavy metals are consistently negative.
Uji, Kyoto Kirishima, Kagoshima Yame, Fukuoka Chiran, Kagoshima
Balanced and mellow Mild with lighter umami Sweet, buttery fragrance Smooth and creamy umami flavor
1.4 ounces, 1.75 ounces, 3.5 ounces 1.4 ounces, 1.75 ounces, 3.5 ounces 1.4 ounces 1.4 ounces
Versatile blend for matcha lattes and matcha teas Versatile blend for matcha lattes and matcha teas Matcha tea Matcha tea
Beginners Beginners Intermediate Intermediate to Advanced
How to choose matcha
Choosing from one from a few matcha blends may be daunting.
If you’re new to matcha – start with either our Superior Ceremonial Blend or Organic Ceremonial Blend if you prefer an organic product. They are beginner-friendly blends that provide versatility and a great taste.If you’ve sample many different matcha, you may find that you have “outgrown” the beginner friendly blends. For an enjoyable matcha tea, try our Fragrant Yame Blend. It’s sweetness and smooth texture will make for a pleasing experience. If you are an advanced matcha enthusiast, do also consider try our Master’s Collection matcha. Our favourite is the Masters Collection Chiran Harvest matcha.If you intend to drink matcha as a caffeinated pick-me-up for sleepy afternoons, why not try it as a cold brew. That simply means cold water and matcha mixed together. All our blends work well for this, but our Fragrant Yame matcha provides the mildest, smoothest flavors.
Slow down and unwind with Usucha (traditional Japanese matcha tea)
Enjoy the classic frothy thin tea (“usucha”) at home.
Use 1 tsp (2 grams) of matcha along with 3 oz of 170 degree F water.
Best made using a bamboo whisk.
If too you prefer it less strong, use 5 oz of water instead
The best way to make Matcha Latte (hot or iced) every morning
Create the base “matcha shot” with 1.5 tsp (3 grams) of matcha and 1 oz of water.
Mix vigorously until there are no more clumps. Add 6 oz of your favourite milk and add sweetener to taste.
This formula works for both hot and cold matcha lattes
How to make an easy Cold Brew Matcha for better energy
Add 1 tsp (2 grams) of matcha to 6-8 oz of cold water and mix. Adjust the amount of water according to your personal preference.
We easily make cold brew matcha at home and at work using bottles.
All you need to do is add matcha and water to a bottle and shake it up until the matcha is evenly mixed. Try this with coconut water instead of water for a real treat.
Usucha (thin tea)
Cold Brew Matcha
Benefits of matcha
Matcha provides a focused, mellow energy boost without jitters or the crash you normally expect from coffee.
This is due to naturally present L-theanine (an amino acid) and caffeine in matcha.
Matcha is also high in antioxidants, with a greater concentration compared to regular green teas.
Why do we describe matcha as “blends”?
Matcha is made from shade-grown tea leaves that is milled into a fine powder. The final taste of matcha depends on a tea master who will select different tea leaves for their taste attributes.
The tea master “blends” these leaves together to accentuate certain flavors so that he can achieve a final result that the customer will find enjoyable.
The overall flavor objectives will vary by region. The classical “Kyoto” style matcha prizes balance and umami. In the south of Japan, many tea masters are known for producing lighter, sweeter matcha. Between good matcha, there is no single “best” flavor. It is a matter of individual preference. As the world learns to appreciate matcha, we expect more innovative flavour profiles to emerge.
Frequently Asked Questions
1. What makes Naoki Matcha different from other brands? We create blends with different tastes and preferences, each of our blends is developed to provide a unique flavor profile. For example, our Superior Blend has a very balanced, mellow flavor that’s very beginner-friendly whereas our Fragrant Yame Blend has buttery, floral notes and an incredibly smooth finish.
2. I only drink matcha with milk as a latte, which grade should I get? We understand that matcha lattes are very popular these days, and in fact, have developed all our blends so that they can be prepared as lattes. However, we recommend you stick to either the Superior Blend or First Spring Blend (Organic) to make great matcha lattes. By using an affordable ceremonial grade matcha, you do not need to add as much sweetener since it is much less bitter.
3. I’m worried about radiation and heavy metals. Do you test for radiation and heavy metals in your matcha? There is nothing to be worried about! Each crop of tea is subject to a battery of tests for safety, including tests for radiation and heavy metal contamination. Satisfying these tests are required for our factory to maintain its food safety grading and legally operate. The government of Japan also conducts its own separate radiation testing on all food products, and the results are consistently negative. The results are public information and is published in English on the website of the Japanese Ministry of Health, Labour and Welfare.
4. How is the caffeine in matcha different from coffee? Matcha provides a more measured, lasting energy boost. Matcha contains an amino acid called L-theanine. L-theanine is responsible for a calming effect which also slows the absorption of caffeine by the body, making the effects of coffee more gradual. Gram for gram, matcha has less caffeine than coffee.
5. How long can I keep my matcha for? If stored in an opaque, airtight container, matcha will remain fresh for about 12 months from the date it is ground. Once opened, we recommend consuming the matcha bag within 1-2 months. Refrigerating your matcha is also recommended to keep it fresh for a longer time.
6. What is the company’s policy for expiry dates? We do our best to give you the freshest possible matcha by only doing small batch shipments direct from the tea estates. This is more costly for us but ensures that our stocks move quickly and provides the freshest matcha for you.
7. Why do you give 40 grams instead of 30 grams? In Japan, matcha is packed into either 20 or 40 grams portions. Of course, there is no right or wrong answer here but we think 40 grams is a good size to last you about a month. Besides, who doesn’t love more matcha?
8. Your packaging is beautiful! Where did you get it from? Thank you! We design it ourselves and it is inspired by the tea fields in Japan and the regional surroundings.
Is Discontinued By Manufacturer : No
Package Dimensions : 7.8 x 4.69 x 2.09 inches; 3.53 Ounces
Manufacturer : Naoki Matcha
ASIN : B07SRPNLV1
Country of Origin : Japan
✓ Unique Taste And Excellent Flavor – A smooth yet intense taste with notes of raw cacao makes this an excellent blend of matcha for matcha lattes, matcha tea usucha, and our “matcha shot” (instructions below). Low bitterness and absolutely no astringency.
✓Organic Ceremonial Grade Matcha – Certified organic by JAS (recognised by USDA). Made from the First Harvest tea leaves from the hilly Kirishima region just outside of Kagoshima city. The tea plants are shade grown, processed into tencha at modern facilities and only ground into matcha powder right before it leaves Japan for the USA.
✓ Improve Your Focus, Boost Energy Without Coffee – Greatly increase your focus and energy by drinking Naoki Matcha. Unlike the typical caffeine explosion from coffee, the amino acid L-theanine in Naoki Matcha slowly releases the caffeine which helps to relax the mind and body while providing a steady boost of energy for up to 6 hours.
✓ Proudly Made In Kagoshima – Uji and Kyoto may be the spiritual homes of matcha, but Kagoshima is rapidly growing as a producer of quality matcha. The volcanic soil in Kagoshima has a unique terroir and the tea estates’ there are willing to depart from tradition to create bold new tastes and flavors.